While disappointing new investors who were betting on fast gains, Facebook had a wide winner's circle, creating huge paper gains for scores of early insiders, hundreds of employees and some stragglers who bought stakes recently.
The initial public offering, priced at $38 a share, values Facebook at $104 billion, putting the social networking company on par with McDonald's, Citigroup and Amazon.com.
Eduardo Saverin, who left the company after two years, is assessing how best to manage the extraordinary wealth that will come his way in Facebook’s initial public offering.
The loss of $10 million in ad dollars does not represent a financial disaster for Facebook, but it is a public relations headache so close to the company’s initial stock offering this week.
The company’s audit committee said Richard Schulze, also the chain’s founder, failed to report an inappropriate relationship between the former chief executive and an employee.
Facebook is more tapped into the pulse of people online than any company on the planet; as a result, it has the inside track to what is becoming popular in a way that its competitors do not.